DONATE THROUGH YOUR BUSINESS
Donating through your business is a great action, particularly for smaller businesses, as it allows you to give back and contribute to your local community whilst attracting new customers and enhancing brand awareness.
Work For Good
You can help underprivileged young people play and learn from sport through your sales and services by using Work for Good. Work for Good is an online platform helping to embed charitable giving into your business in ways that work best for you; you can donate a day of your time, a percentage of your fee, a set amount when you hit a target – or whatever and however you want. It’s simple, just follow these three steps:
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Sign up – create your free account here
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Make a donation – select YES Charity and set up your donation
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Tell everyone how amazing you are! Share your achievements on your website, social media and promotional materials.
The Work for Good website has more information on how it works and how your business can get involved.
Cause Related Marketing
Cause Related Marketing (or CRM) is when a business aligns to a charity’s cause to promote the sales of a product whilst raising vital funds for charity.
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Usually this involves a business donating a percentage of the profits from the sale of a specific product or range to charity.
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CRM partnerships have been proven to have significant benefits for business sales and customer engagement:
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Purpose-driven marketing campaigns can increase sales by 50%
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89% of customers will move to the competition if a brand is not committed to social responsibility
YES is a fantastic cause that speaks to local communities. Your business can gain a lot by partnering with YES in this way. Showing your giving through social media, websites, and any other marketing materials tells consumers that you care!
WORK FOR GOOD
CRMS can be successful for companies of all sizes. It can be particularly beneficial for small businesses as you can support YES whilst attracting new customers and building brand awareness. From small-to-medium sized businesses, we work with a platform called Work For Good to facilitate CRMS.